2022
Spacessmo
Modular Furniture Brand Design
My Role
- Brand identity & visual direction
- Sub-brand system & iconography
Designed a cohesive naming and logo family (MoCrate, MoWall, MoScreen, MoBed) to unify the product line and reinforce modularity through consistent typographic cues. - Visual language & product illustrations
- User-focused assembly instructions
Designed step-by-step, Ikea-style assembly guides that simplify DIY setup and emphasize the brand’s accessibility.
I created the brand identity and product assembly instructions for SPACESSMO, a modular furniture system designed to transform flexible living and work environments. The brand emphasizes smart spatial solutions, scandinavian warmth, and modular practicality.
