2019
Panlab
Making the first handpan in Hong Kong
My Role
. Branding
. Wireframe
. Business Strategy
. User Journey Map
. User Studies
. Service Blueprint
. User Interface Design
. Website Development
. Digital Marketing (SEO, SEM)
. Social Media Management
Project Details
Launching the new local-made instrument handpan to the Asia market by designing from branding to e-commerce platform. Introduce the craftsmanship of this unique instrument and drive direct sales from website.
Digital Marketing Insights
- First launch pre-orders 100% sold out in 3 days
- Over 15 media coverages in 2 months
- Average Facebook Ads CPC (Cost per click) HK$0.9
