2020
Sleeep.hkg
Quality sleep in capsule hotel
My Role
. Wireframe
. Information Architecture
. User Studies
. User Interface Design
. Website Development
. Digital Marketing (SEO, SEM)
Project Brief
This project aims to revamp the website of a capsule hotel brand and launch their services at a new location. Target to create a modern and unique brand image, increase sales and improve customer booking experience.
Digital Marketing Insights
- Increased 35% sales lead in 1 months
- Lower 25% bounce rate
- Average Facebook Ads CPC (Cost per click) HK$0.2
