2023

AlipayHK

Merchant Mini-program Design

My Role

Rolled out to over 200 merchants in the first year.

Contributed to a significant lift in user retention and voucher redemption behaviors.

Helped build the foundation for AlipayHK’s long-term merchant self-service strategy.

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To empower Hong Kong merchants with self-operated marketing tools, I led the 0–1 UX design of the AlipayHK Merchant Code-free MiniProgram, a no-code solution enabling brands to quickly launch their own storefront within the AlipayHK ecosystem. The goal was to build a scalable template allowing merchants to establish direct relationships with users, improve retention, and drive voucher redemptions.

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